“We are extremely proud of the historical success The About That Curvy Life Collective achieved in 2016. Launched at The Heineken Lagos Fashion and Design Week 2016, we made history as the first plus size fashion show on an international fashion runway in Africa. Pursuant, The Collective was featured across several international media outlets including CNN, BBC, Yahoo, and The Guardian. This eventually led to our invitation to make history in Ghana by taking The Collective to the Glitz Africa Fashion Week 2017, Accra, Ghana.
Notwithstanding, we’ve had one year to grow and set new goals and we have taken that chance seriously. Some of the value adds include, but are not limited to, the following:
ATCL believes that the opportunity to look and feel your best should be available to all women and men, without prejudice. Fashionable timeless pieces are required by people of all shapes, shades, and sizes, and as such, the About That Curvy Life Collective showcases fashion brands that are committed to inclusive fashion. The Heineken Lagos Fashion and Design Week provides a creative outlet to promote some of the nation’s most talented designers; offering curvy consumers additional shopping options; and helping local designers build a retail business in an under-served market.
Beyond the message of body positivity, which ATCL champions unapologetically, plus-size fashion is one of Nigeria’s biggest untapped apparel-related market opportunities. Comparatively, in 2016, Americans spent US $20.4 billion on plus size clothing exclusively. While Nigeria does not offer such specific statistics, data gathered by Price Waterhouse Cooper (PWC) indicates that in the same period of time, Nigerians spent US $10 billion on clothes.