APUJAN is a London-based womenswear label founded by designer Apu Jan, debuting in 2013 Autumn/Winter London Fashion Week. The designs are renowned for integrating patterns and knitwear techniques to illustrate themes inspired by fantasy and literature. The juxtaposition of traditional and oriental elements with a contemporary twist, and the interweaving of bold and casual elements are at the heart of APUJAN’s unique style and have become the hallmarks of the label..

Previously having attracted international media attention, as one of the 10 designers shortlisted for the Vogue Italy New Talent; one of the GQ Men of the Year, Taiwan; and the top 10 culture and creative brands in Taiwan; APUJAN collections have also been featured in major fashion and design publications, including Vogue, GQ, Bazaar, ELLE, WALLPAPER and i-D. APUJAN designs have also been shown at the La Cite de la Dentelle et de la mode in Calais in France and showroomed in Paris Fashion Week.

Taiwanese The collection titled. ‘A thief of Time’ drew inspiration from the designer’s personal obsession with books and his love for reading especially stories about time.

Apu Jan’s collections have distinctive attributes due to the idiosyncratic sources of inspiration, those being books, fantasy, space and imagination. The SS20 collection called ‘A Strange Thief of Time’ narrates a story taking place in a fantasy world of the designer’s imagination. Elements of dinosaurs, keys, clocks, tree branches and space objects contribute into creating visual and tactile imagery suggesting of what this world of fantasy looks and feels like. APUJAN goes further this season featuring original music which has been produced by APUJAN’s music director, DJ QuestionMark, which created the ideal atmosphere for the audience to undertake a journey in Apu Jan’s dream-fantasy land.

APUJAN actively contributes and launches new technologically developed fabrics every season. Digital embroidery, semi 3-D jacquard fabrics and delicately knitted jacquard paired with pristine wool, silk and cotton are actively being developed and used in the collections. APUJAN collection can be found online, in concept stores. In Shin Kong Place department stores in Suzhou and Chongqing and selected store in Taipei.

APUJAN collaborated with NIKE again in this season, they provided footwear for the show in the form of the APUJAN iD trainers.

More information about the brand here:


For all Press Enquiries please contact:

Rebeca Myers

Black PR


T: (0) 20 7254 9884


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