Adedamola Ladejobi is a popular certified Personal Nutritionist and a Weight loss Expert. She is the Founder/CEO of ASKDAMZ, a weight management, health and wellness company.

She has also used her successful lifestyle change and platform (both physical and social media) to touch the lives of thousands of people around the world.

Talking about her journey to weight loss, she said:

I suffered from a bad acute G E R D (Gastroesophogeal reflux disease). GERD is a digestive disorder that affects the lower esophageal sphincter (LES), the ring of muscle between the esophagus and stomach. In other words, the gastroesophageal reflux is the return of the stomach’s content back up into the esophagus.

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The symptoms of GERD are: heartburn which is the primary symptom, regurgitation, acid taste in the mouth, ear aches, bad breath, sudden increase of saliva, chronic cough and so many others.

I had to lose weight to reduce the symptoms of the GERD. I had 3 endoscopies done, the first two was in 2009 in Nigeria and the last one was done in 2012 in North Carolina. The doctors couldn’t figure out what was causing it so they recommend I lose weight.

I started reading and doing research, I dedicated years to reading and that’s how I discovered healthy eating, because I had done many fad diets in the past. I was a foodie; I like food so much so I really struggled, trying to put myself in straight diet. I had to look for an alternative for every favourite food of mine and learn to portion control. And also to eat to live.

Battling the lure of unhealthy food was not easy. I had to constantly remind myself of the bigger picture and why I wanted to lose weight, that alone helped me stay away from unhealthy foods and I became more focused.


I weighed 106 kg and my target was to get to 70kg. I achieved this in approximately 10 months, with no starvation, no fad diet. I didn’t have to have to drink any shakes. I had to reach my BMI (Body Mass Index); it is an approximate measure of your total body fat. Being underweight or overweight can cause health problems, especially if you are also inactive. Knowing my BMI range helped me decide my target weight – bearing in mind that black people weigh heavier than Caucasians.


When I had begun to see changes in my weight, I was more encouraged to continue. Although in the second and third weeks, I didn’t see much difference and I almost gave up out of frustration. Then in the fourth week I saw changes on the scale and inches. The fact that each time I travel and I go shopping and I could fit into the clothes better that gave me joy. So I became determined to go further.

Finally I started to see and understand the truth that lies behind the struggles of weight loss – RELATIONSHIPS.  Yes! Relationships in all forms and of all types are the actual enemy in every weight loss story.


Coach Damz – as I am now referred to – is the result of this mind shift and transformation.  .  The relationships we make with food, activities, times and even ideas play a huge role in the way we see, consume, absorb or reject food.  Eating habits are a minor function of the mind but our perception of what we eat is in reality what determines good or bad eating habits.

In October 2015, I decided to share my hobby and put my experience to good use via my platform – AskDamz is a weight management network whereby women like myself can begin to experience transformation using my personal methods & techniques.

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