Few years ago, the craze for white collar jobs was the trend for young graduates all over the country.
Unfortunately, the economic recession and unemployment work opportunities in the public and private sectors. Many young people have opted for making their own income in creative and innovative ways. For many of them, that means entrepreneurship.
On this week’s GMAN, we celebrate a young entrepreneur making waves in the digital marketing space.
Ken Ndubisi is a Digital Marketer and Head of Operations at TCY Media, a media company focused on leveraging the Facebook Ads to drive leads and sales to businesses.
TCY Media’s clients include Printivo, WhoGoHost, Max.ng, and other SMEs focused on selling it’s products or services to the digital market.
Ken has facilitated trainings across the country including Lagos, Abuja, Ibadan, Akure and Kaduna. Also, he has worked with She Leads Africa, Digi Clan, and Olori Supergal at several notable digital marketing events.
Ken is also the convener of Agency Blitz, an online community dedicated to helping entrepreneurs, marketers and business professionals grow their business with Facebook Ads. Through the community he is able to share his knowledge with people who can’t afford his services.
Ken holds a B.Sc. in architecture from the University of Nigeria, Nsukka.
At the young age of 10, Ken decided he was going to be an entrepreneur. His decision was influenced by the book, “rich dad poor dad”, written by Robert Kiyosaki.
We had a quick chat with Ken Ndubisi on starting early, why he choose to build a business from Facebook adverts and his plans for the near future. Read below.
What spurred my entrepreneurial spirit?
From an early age, I read a lot of books. I started reading about business and entrepreneurship before I got into secondary school. That was in 2006 and I was 10 years old at the time. The first book I read about business was Rich Dad Poor Dad by Robert Kiyosaki. After reading that book, my mind was made up. I knew I wanted to be an entrepreneur.
Now because I come from a typical Nigerian family, my parents believed in the whole “go to school, get a good grade, and get a job” but I knew from an early age that I didn’t want that sort of life.
I decided to round up my schooling as quick as possible and focus on what I really wanted to do. I read Architecture at the University of Nigeria. So as soon as I graduated college, I jumped head-on into entrepreneurship.
At this time, I had been reading a lot of business books and articles on internet marketing but I still didn’t have the actual experience needed to start an actual business, so I began experimenting with network marketing, freelancing and a couple other businesses before I settled down where I am today.
What’s the unique thing about Facebook that made you want become a Facebook Ads Expert?
When I started learning about digital marketing, I had a lot of mentors I was learning from and following. At the time, one thing that they all agreed on was that, “every business needs traffic” and “the best place to get traffic right now is by using Facebook Ads”. And I thought to myself, if this knowledge of Facebook Ads is something that every business needs, why is no-one focusing on it? They just tell you, “Run Facebook Ads” and then ask you to go watch tutorials on YouTube to learn how to set it up. The funny part was that people were willing to throw money into this thing, without even fully understanding it.
Also, I noticed there were people who specialized in different areas such as SEO, SEM, and others, but there was nobody really talking about Facebook Ads – and yet they were willing to spend money on it!
Another thing I fell in love with was the actionable data that using Facebook gives you access to. I was fascinated by the ability of being able to look at numbers on a screen and translate that into actual cash.
That’s when I decided to focus on Facebook Ads and become an expert at it.
What are your plans for the future?
In the near future, I’m looking at setting up a full scale consulting agency with global operations