Ladipo Lawani is the CEO of L&L Foods (Makers of Mr. Ekpa Groundnuts).

The 2018 Forbes Africa 30 Under 30 honoree (business category), defines himself as an Entrepreneur with over 9 years of marketing and sales experience, who enjoy reading and having intellectual conversations with friends, and is most passionate about building brands that excite consumers and exceed expectations.

Ladipo‘s work experience cuts across Brand Marketing, Trade Marketing and Business Development.

L&L Foods is a food processing and packaging company focused on the Nigerian market. They source agricultural produce from local farmers and transform them into high-quality branded snacks. The primary line of products is a premium brand of groundnut snacks called ‘Mr. Ekpa’ which include Sugar coated groundnuts, Regular roasted groundnuts & Lightly salted groundnuts.

All products are locally processed thereby creating employment in our local community. Mr. Ekpa groundnuts come from the best nuts sourced from Nigeria’s premiere growing region.

L&L started with N500,000 equivalent to $1,400 and were able to fund it through personal savings.

Faced with the challenge of sourcing high quality raw materials, Ladipo started an out growers’ scheme, where he partners with farmers and provide them with the needed inputs, training and financing to achieve the level of quality his company desires. Upon harvest, they buy the crops at market value. This solution is a win for both parties as L&L Foods gets high quality raw materials and the farmers also increase their yield per hectare which increases their income.

Ladipo‘s plan for L&L Foods is to become the largest groundnut processor in Nigeria with the most trusted brand in the groundnut category. To achieve this goal, he is investing in developing strong relationships with farmers and helping them increase the quality of their crop and their yield so as to ensure continuous and reliable supply of nuts to be processed.

Culled from Africans Building Africa.

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