Grey Velvet, Nigeria’s leading fashion retail chain, launches it’s newest addition to the family, FCO Denim, by in-house label, Frankie & Co.  The first of its kind (locally produced, with all the materials locally sourced), fashionable jeans made for all body types and sizes at great prices.  Starting with the “Basic”range, our Stylist’s can shop their favourite styles – Bootcut, Skinny, Cropped and Boyfriend, at introductory prices under N25,000.
The economic situation in the country has forced retailers and shoppers alike to sell / buy “Smart Local” and Grey Velvet in its efforts to continue to diversify its range and offer affordable luxury pieces to its customers, simply decided to add on a line that everyone wants and needs in their wardrobe.
“Jeans are an integral part of our lives as the one pair of bottoms that you can depend on.  They are fully functional as that staple piece (with different options of style and fit) that can be dressed up or down to create multiple looks for any occasion, for any woman.   Sadly, to buy a good pair, we have to wait until we go abroad or have someone buy them for us.  The issues with this usually being that the fit is wrong or takes ages to find, the sizes are limited and the average cost for a  good pair ranges from $80 – $200 (N29,600 – N74,000) or even more for a great “designer” pair.   With the introduction of the FCO Denim line, the options for style, fit and wash are right here now, we have sizes 26 – 46 (UK 6 – 20), the prices are great and you just need to walk into any Grey Velvet, fit and walk away with a fab pair…… or more!
We will award 2 individuals at randominvitations to the Grey Velvet FCO Denim official launch/shopping party on Saturday the 29th of July 2017 at Grey Velvet – Circle Mall, Lagos.
The label will, initially, be sold exclusively at all Grey Velvet stores.
#FCODenim #SmartLocal
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