Arese Ugwu is an entrepreneur and advocate for financial literacy — author of the best selling book The Smart Money Woman and the founder of Smart Money Africa, a personal finance platform for the African millennial, engaging young Africans on the importance of financial literacy and the impact it has on helping them get money, keep money, and grow money.

In her quest to help young women make smart money decision, Arese Ugwu founded a personal finance platform, Smart Money Africa. Smart Money Africa helps Africans gain financial literacy in simple steps. Her dream is to change the African description of poverty by educating millennials on financial literacy. Through storytelling, workshops and several media platforms, Arese encourages and promotes financial liberation.

Arese holds an MSc in Economic Development from University College London (UCL) and a BSc in Business and Management from Aston Business School, Birmingham. She is also an alumna of the of the Lagos Business School, INSEAD Abu Dhabi, and The London School of Business executive education programs.

Her work in ensuring financial literacy for Africa’s youth has not gone unnoticed. In 2015 she was a finalist for Access Bank’s W Awards for Young Professional of the Year; in 2016, she won Rémy Martin’s Pacesetter award and was nominated for The Future Awards Africa Prize for Education.

She serves on several boards including House of Tara, and the Nigeria Higher Education Foundation as a non-executive director, and is also an associate member of WIMBIZ, serving on its planning committee since 2015.

She released her debut book titled ‘The Smart Money Woman in 2016. The Smart Money Woman is an African girl journey to financial freedom’, where she broke down the complex issue of money and building wealth.

Arese is also a single mother to her lovely daughter Zikora, who inspires her to keep working hard.

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