London/ Lagos -05th April 2018: For the first time ever, Lagos witnessed a three-day cultural exchange during the Easter weekend. Featuring international and Local fashion collaborations, a celebrity football tournament and a live show, the HOMECOMING project delivered an all-encompassing experience to guests.
A two-day retail pop up shop kicked off the weekend where guests shopped local brands such as Orange Culture, Kenneth Ize, WafflesNCream, GREY and global brands – Off White, PATTA and others. The pop up brought together friends from the world of music, fashion and art. The atmosphere at the pop up was energetic with young teens, adults, creatives and influencers all shopping their favourite brands and discovering new ones. UK Brand TTYA’s panel session created an open dialogue for women, culture and fashion. The pop-up saw first time collaborations between brands as Off-White teamed up with Nigerian streetwear brand Vivendii and Nike to create an exclusive Naija football top.
Ahead of the celebrity football tournaments, friends and influencers took part in the Nike Jersey customisation sessions at where they customized their jersey’s for the tournament – a creative, fun and engaging experience.
The Homecoming Football Tournament hosted by Nike and The Native, united both the local and international creative community to celebrate the football culture in Lagos through a friendly tournament. It was a thrilling tournament with great saves, goals and deafening cheers from the spectators. The Native team took home the trophy, beating Skepta’s SkAIR team in the final match of the day. The Homecoming was not just aimed at musicians as seen through the football tournament and the gifting of Nike ‘Naija’ Jersey’s to the local children of Tarkwa Bay. The project highlighted sports as a great way to bridge the gap in the community, including the youth and supporting the culture of football in Nigeria.
The energy in Lagos on Monday 2nd April was palpable. The Homecoming show was electric with performances from local and international artists. It was a true Homecoming when Skepta and Olamide hit the stage together for the very first time. The Homecoming show created a platform for New Generation Nigerian Artists WavyTheCreator, Odunsi and Nasty C to showcase their incredible talent. The Crowd sang along to every song both by local and international acts. J Hus closed the incredible live show with a spirited performance.
Grace Ladoja who leads the Homecoming project, says “History was made and we are absolutely thrilled by last weekend’s event. The Homecoming pop up shows the power of collaboration with Nike, Vivienndii and Off-White joining forces to create an exclusive football top”.
“The music export over the last few years has been phenomenal but what we wanted to do with the Homecoming show was to bring in International acts such as Skepta, JHUS, Not3s and have them share the stage with local legends such as Tiwa Savage, Wizkid, Boj. We wanted to create a cultural fusion and this weekend was a testament to what can happen when we tell our own stories and shape our own narratives through music, fashion and sports.” She added.