After attending the last two Jameson events, we kind of thought we knew what Jameson Connects was all about. Were we wrong or what as the team at Jameson took the brand experience to a whole new level.
As we celebrated Nigeria’s Independence day at The Old Running shed, located in the National Railway Compound, a location brimming with historic and cultural relevance. For those that don’t know, the Railway station still houses old train relics! This was an experience out of the world.
Jameson went all out by creating an immersive brand experience through interactive installations, transforming The Old Running Shed into what can be described as a set from an old school movie. The installation featured a Barber’s spot by Kayzplace where guests could enjoy a complimentary cut and cocktail. We spotted some die-hard fans who had the brand logo as a cut. The sneaker shine also returned this year which was great for sneaker heads. Alternative, skate brand, Waffles n Cream was also on site where guests could purchase brand merchandise in addition to a screen printing service offered by Jameson where guests were gifted with cool branded Tees.
The interactive bond and connect zone, a classic fixture at all Jameson events provided the perfect spot for guests to chill and connect over a game of Ayo while some guests challenged their mates to a game of table tennis while some had a go on the football table.
The food train was a highlight! Premium vendors such as Hans & Rene served up a special Jameson palm wine sorbet while Food Shack sent out special wooden boxes filled with gourmet junk meals. Jameson infused Puff – Puff from Rainbow Puff-Puff was a perfect blend of the Irish whiskey and local treats.
This year, the music stage literally came hard! Guests were entertained with back to back bangers by Aye- one of the country’s finest DJs. Then came Afro-pop singer, Kaliné, who serenaded the crowd with some of her original songs as well as renditions from this year’s headliners. As this year’s headliners, Show Dem Camp came on the stage, the energy was in overdrive as the crowd sang along to tunes from their E.P music. What the crowd didn’t expect was that the palm wine music pioneers would be bringing on some of their industry friends as POE, BOJ on the Microphone, Funbi, Tomi Thomas, Odunsi all took to the stage to deliver hit after hit to over 700 guests. –
The hype prior to the event was real! And once again, Jameson Connects brought it and much more and we have to say that this brand is here to stay! Thank you Jameson for bringing it again! Lagos is indeed more than the Island!
See amazing photos of the event here!