LAGOS, MARCH 22ND, 2019— Lancôme Paris treated its partners and influencers in Nigeria to a garden-themed Parisian brunch at The Tea Room, Lagos to give them a sneak peek of the La Vie Est Belle fragrance.
Following the success of its My Shade My Power Campaign in Lagos, The French leader in cosmetics continues to forge meaningful relationships with leading ladies in Nigeria.
In line with its declaring happiness theme for 2019, Lancôme gifted 70 game changers its La Vie Est Belle fragrance to put a smile on their faces for International Women’s Day.
Celebrating leaders, influencers, and those who support them, the event brought together a vibrant and enthusiastic group of ladies. Surrounded by hundreds of stunning roses and a breathtaking view, the crowd included Betty Irabor, Waje, Powede Awujo, Michelle Dede, Folake Coker and others.
The Tea Room was transformed into a gorgeous garden overflowing with flowers. Brunch kicked off with a welcome address from Lancôme Product Manager – New Markets- Suzie Meyer which was followed by a quick masterclass by Head International Make Up Artist and Trainer- David Coranson Beaudu doing live demonstrations while guests were served champagne, exotic cocktails and hors d’oeuvres. Guests were welcomed by Parisian Chic styled hostesses true to Lancôme standards.
In his masterclass, David demonstrated how to create a nude look as seen on Julia Roberts for the La vie Est Belle campaign. He also demonstrated how to use the complete Teinte Idole Life proof set (Prep & Matte, Blur & go, Teinte Idole Ultra Wear Foundation, Long Time No Shine, & finally, the Fix It Forget It Spray). David completed his masterclass by spritzing the La Vie Est Belle En Rose fragrance on his model.
The ladies were treated to a French inspired brunch, cocktails, and champagne while they networked and basked in the euphoria of flowers. Retail & Education Manager- Hazem Zahrouni then excited the ladies with “The Olfactive Game” where he challenged the ladies to recognize the scents of the various La Vie Est Belle fragrances, as well as guess the La Vie Est Belle En Rose scent. After the olfactive game, Hazem invited the ladies to design a bouquet of their choice, then color the bouquet with Pink Flower spray paint to explain to the audience the effect of the Peony which is the fragrances key ingredient. In line with the theme of the day, there was also a floral workshop by Florist- Denike Balogun who showed the ladies how to put together a bouquet, elongate the life span of fresh flowers, and how to preserve their bouquets.
Suzie Meyer when speaking about the inspiration behind the garden event said “she wanted to create a space to exchange, meet and share happiness while creating extraordinary moments for the Nigerian women.” The CEO of Lancôme’s PR company in Nigeria Glam Brand Agency- Bola Balogun also stated “We are excited Lancôme is authentically focused on diversity and inclusion of the African women in their products and campaigns.”
Lancôme is at the forefront of the cosmetic industry as it is the only make up brand with a foundation that lasts 24 hours, has a matte finish, and has the most shades for women worldwide. In addition to the foundation, Lancôme also has skincare and fragrances available at Beauty Bar and Essenza stores nationwide.