Scars are beautiful when we see them as glorious reminders that we courageously survived.”

– Lysa TerKeurst

#PrettynScarred is a new movement aiming to inspire, uplift and give women the courage to break through their mental barriers and persist in achieving anything their hearts desire. It’s a movement that is targeted at individuals who have had a negative/unfortunate life altering experience, that has in some way affected, shaped or contributed to their future today.

My name is Olamide Fetuga, a qualified MUA and Creative Director. Under my brand; Paintedbycocoa, I provide an array of specially selected services to all industries including Makeup application, campaign creation, creative direction and digital editing. In pursuing my passion within the creative field, I felt compelled to tell my story of how it all began. As a result of this, I am now the founder of the campaign #PrettynScarred; a project that is dear to me and born from my own personal experiences. So in a way you can say that by combining my passion with my pain, I birthed a small idea which became big in the hearts of many women all over the world that I could never imagine meeting in this lifetime.

What is PrettynScarred About?

Prettynscarred highlights different issues that life throws at us, which can make us feel like the only way out is by giving up. Prettynscarred focuses on building self-confidence, self-love and self-empowerment. It is a platform that seeks to motivate and push individuals to find and understand their purpose, despite disastrous events life may throw at them. The idea is to push you one step closer to finding and accepting your purpose in life.

Prettynscarred is about you owning up to the person you are today, accepting your beauty, your scars (psychical or emotional) and smiling through it.


What inspired me to start the campaign?

The campaign originated from my idea of wanting people to understand who Paintedbycocoa is. I desired to have an emotional connection with my viewers and this could have only been achieved through transparency. The concept for Prettynscarred was formed from an incident that I endured resulting to scars to the face; my scars eventually disappeared physically but mentally they remained with me. I grew tired of hearing statements such as ‘she used to be pretty’, makeup turned out to be my strength at such a low point. I became a person that took more risks and lived for my dreams and hopes.

What is the aim of prettynscarred

The concept behind PrettynScarred is providing a platform, which inspires, encourages and helps build self-confidence in the woman of this age. It’s like an online sanctuary where women can open up and share things that have been difficult to discuss in the past and may even be having an effect on their progress in life. A by-product of this is the highlighting of difficult and unfair treatment some people face in society and also the reality that life most of the times is not always fair. The campaign aims to show that life is what you make of it and to remind you that “when you face difficult times, know that challenges are not sent to destroy you, they’re sent to promote, increase and strengthen you”. Joel Osteen

Episode 1


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