Scars are beautiful when we see them as glorious reminders that we courageously survived.”

– Lysa TerKeurst

#PrettynScarred is a new movement aiming to inspire, uplift and give women the courage to break through their mental barriers and persist in achieving anything their hearts desire. It’s a movement that is targeted at individuals who have had a negative/unfortunate life altering experience, that has in some way affected, shaped or contributed to their future today.

My name is Olamide Fetuga, a qualified MUA and Creative Director. Under my brand; Paintedbycocoa, I provide an array of specially selected services to all industries including Makeup application, campaign creation, creative direction and digital editing. In pursuing my passion within the creative field, I felt compelled to tell my story of how it all began. As a result of this, I am now the founder of the campaign #PrettynScarred; a project that is dear to me and born from my own personal experiences. So in a way you can say that by combining my passion with my pain, I birthed a small idea which became big in the hearts of many women all over the world that I could never imagine meeting in this lifetime.

What is PrettynScarred About?

Prettynscarred highlights different issues that life throws at us, which can make us feel like the only way out is by giving up. Prettynscarred focuses on building self-confidence, self-love and self-empowerment. It is a platform that seeks to motivate and push individuals to find and understand their purpose, despite disastrous events life may throw at them. The idea is to push you one step closer to finding and accepting your purpose in life.

Prettynscarred is about you owning up to the person you are today, accepting your beauty, your scars (psychical or emotional) and smiling through it.

 

What inspired me to start the campaign?

The campaign originated from my idea of wanting people to understand who Paintedbycocoa is. I desired to have an emotional connection with my viewers and this could have only been achieved through transparency. The concept for Prettynscarred was formed from an incident that I endured resulting to scars to the face; my scars eventually disappeared physically but mentally they remained with me. I grew tired of hearing statements such as ‘she used to be pretty’, makeup turned out to be my strength at such a low point. I became a person that took more risks and lived for my dreams and hopes.

What is the aim of prettynscarred

The concept behind PrettynScarred is providing a platform, which inspires, encourages and helps build self-confidence in the woman of this age. It’s like an online sanctuary where women can open up and share things that have been difficult to discuss in the past and may even be having an effect on their progress in life. A by-product of this is the highlighting of difficult and unfair treatment some people face in society and also the reality that life most of the times is not always fair. The campaign aims to show that life is what you make of it and to remind you that “when you face difficult times, know that challenges are not sent to destroy you, they’re sent to promote, increase and strengthen you”. Joel Osteen

Episode 1

 

About Olamide Fetuga

My name is Olamide Fetuga and I am #Prettynscarred Some of you may view these images and I have one question to mind ' how did this happen?'. The simple answer is, life happens. I experienced a tragic incident that involved boiling hot water. It exploded onto my skin, and left me with 2nd degree burns. There were intense emotions during my ‘faceless’ period. Like many other young women, being beautiful was on the top of my list of ‘things I want’. But imagine beauty being snatched away from you. Trying to find someone to blame but not being able to point fingers, so I was mad at myself and mad at God. Depression took over and I watched those closest to me cry at the sight of my face. At this point I started to hate myself. I hated everything that made me, me. I pretty much hated God for this too; what sort of Father would ever allow a daughter to experience pain like this? I felt that makeup was the only thing I could run to, to cover the scars. It was more than just vanity. It was a way to fit back into the beauty framework that exists in our society. Looking back now, I have grown to accept that events that take place in life don’t happen without reason. They are preparation for a purpose that you have been called to. What you think is a downfall can be the doors to your destiny. I can say now, that those burns enabled me to find my passion even at my lowest. The experience shaped me into the woman I am today, I have accepted that in life you will go through trials and tribulations (John 16:33) your stance will determine how far you succeed.

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