Anthonia Yetunde Alabi a.k.a Sasha P a.k.a First Lady of Nigerian Hip Hop, is a Nigerian female Rapper, Musician, Businesswoman, Lawyer and Motivational Speaker.
She came into the limelight at a time when there were very few Nigerian women in Hip Hop music. Subsequently, her success helped pave the way for other female rappers and musicians in Nigerian hip hop. She began musical collaborations and was signed on to eLDee’s Trybe records. She became one of the most prominent female artists in Nigeria, especially after the successful release of her debut album “First Lady” in 2006 under her record label STORM Records. Sasha went on to release another album “Gidi Babe” in 2009. Some of her hit songs are Oya (2002), Work it (2002), Emi Le Gan (2003), Adara (2008), Only One (2009), Bad Girl P (2012), and Falling in Love (2014).
A multi-award winning musician, both in Nigeria and abroad, Sasha has shared stages with a host of International acts including Boyz II Men, Dru Hill, Rihanna, Shakira, P. Diddy, John Legend and R. Kelly to name a few. She was the first ever Nigerian female artist to perform at the 20th anniversary of the World Music Awards in October 2008. She was also the first Nigerian female artiste to win the Best Female Award at MTV Africa Music Awards (MAMA).
Along with Banky W, Sasha was the first official ambassador of Samsung electronics in Nigeria. She was the National Ambassador of the First Nigerian Mobile phone company (Anabel) and has signed endorsement deals with Etisalat, now 9Mobile. She is also a cultural ambassador for Ekiti State, her state of origin.
Sasha pursued an interest in fashion as a bespoke designer in 2004. With an ever-growing client base, her dream to create Nigerian high street fashion was born in December 2011 at L’Espace. She established her fashion career as a designer of her own clothing label “Eclectic by Sasha” launched in August 2012. And in 2013, Sasha revealed that she was taking a break from the music scene to focus on her fashion business.
But her passion for music and fashion never stopped her from supporting charitable causes. She was part of the “Save a Street Child” campaign in Lagos (January 2009) and the “Maternal Mortality” project (May 2009) which aimed to educate and help cater to the needs of young mothers who were seeking adequate medical care.
Nowadays, her focus is on her businesses and other projects. Will we be hearing any new songs from her? That we don’t know.