Uche Pedro is the founder of Bellanaija, an online fashion and lifestyle publication which is among one of the most visited sites in Nigeria.
Uche completed her primary and secondary school education in Nigeria before obtaining a Business Administration degree from the Richard Ivey School of Business, University of Western Ontario in Canada.
She founded BellaNaija in July 2006 (which began as a hobby). The idea for establishing BellaNaija came whilst she was studying at university in Canada. She had a short 2 week holiday and got bored. She had always loved Nigeria and Africa, and each time she returned to the country for a holiday or on visits from school or work, she saw how everything in Nigeria was growing. From the fashion to the entertainment. More young people were getting involved in politics, business, etc and it was so encouraging. This lit up a fire in her and motivated her to start something that represented this exciting young vibe in the country. She began to blog about fashion and celebrity in Nigeria and BellaNaija was born. She started by scanning magazine articles, pictures and interviews of Nigerian fashion personalities and continued in a low profile way until her BellaNaija portal began to have over 1 million hits every month, at which time she unveiled the personality behind the portal to the media.
Since then, it has grown in leaps and bounds and today the BellaNaija portal has millions of unique visitors. It just shows that today, more people have internet access, and people are interested in what is going on around them. The site has visitors from around the African continent, from South Africa, Ghana and other countries.
Today, the BellaNaija portal is one of the top 100 sites in Nigeria and continues to grow its visitor base, attracting fashion savvy audiences who want to spend time on a portal that understands fashion, trends, music and celebrity red carpet action. It has a young team of bloggers and reporters who create over 90% of the content uploaded to the site. BellaNaija is now a viable commercial social media brand, a household name and a new media force to be reckoned with in Nigeria.
In 2010 she won Outstanding Contribution to Fashion Communication Award and “The Future Awards Africa” for Young Media Entrepreneur of the Year in 2013 and many other awards.
Uche Pedro was interviewed by CNN reporter, Isha Sesay on CNN i-List on September 28, 2010 on account of her enormous achievements.
She also featured on the Oprah Winfrey show “Beauty Around the World”, in February 2010 alongside Jessica simpson and Lisa Ling.
In 2013,Uche won The Future Awards Young Media Entrepreneur of the Year.
In 2015, she also won the Creative Industries Awards Creative Industries Awards for Bloggers.
In 2016, she was awarded with the Kids’ Choice Awards Best African Blogger.
In 2017, She was one of the few Entrepreneurs in Nigeria to be invited to the First ever Obama Summit in Chicago along side Debola Williams.
For being a trailblazer for online media in Nigeria and continuing to feed our eyes and ears, we celebrate Uche Pedro.